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apple (AAPL) The company has avoided layoffs since the pandemic and is cutting staff for at least its fourth time this year. Hitting the tech industry last year.
The Cupertino, California-based tech giant laid off 100 employees from its digital services division. Bloomberg Reported The Apple Books app and Apple Bookstore service teams were hit the hardest, the report said, citing anonymous sources familiar with the matter.
Other teams affected include Apple News and engineering, according to the publication, and a source told Bloomberg the moves are part of a “shift in priorities” for the services division.
Apple did not immediately respond to Quartz's request for comment.
Books in particular are now less of a focus for Apple, though the app will continue to receive updates, Bloomberg reported, while news will remain a priority despite the cuts.
Apple hasn't cut jobs so far, but this wouldn't be the first time the iPhone maker has cut staff this year. 614 workers notified The company notified its entire California office that layoffs would take effect in late May.
In January, Apple The company is closing down a 121-person team that developed AI features. In San Diego, the tech giant gave employees an ultimatum to move or be fired. A month later, Self-driving car program canceled The company then gave some employees in that division three months to seek transfers within the company or face being fired.
According to the tech industry layoff tracker, 412 tech companies have implemented layoffs so far this year, affecting 134,061 employees. Layoff.fyiThe year 2023 has been a disaster with massive job cuts at major tech companies, including Microsoft. (Microsoft)Google (Google)Amazon (Amazon)2024 isn't much better either.
Many of the same companies We started the year off by making cuts. The number is in the thousands, and the situation has continued into this year as other big tech companies have also cut jobs and cut costs. (International Telecommunications)For example, the company recently announced it would cut about 15% of its workforce, or 15,000 jobs. Cost Reduction Plan.