New Chuck E. Cheese Mystery Egg Toys Now Available at Walmart and Amazon
Bonkers Toys and Chuck E. Cheese's Launch First Licensed Toys at Walmart
Bonkers Toys and Chuck E. Cheese's Launch First Licensed Toys at Walmart
IRVING, Texas, Aug. 28, 2024 (GLOBE NEWSWIRE) — Chuck E. Cheese's, a globally recognized family entertainment brand, and Bonkers Toys, a leader in the toy industry, have joined forces. Chuck E. Cheese Mystery Eggsmarks the family entertainment brand's first licensed toy to be sold at retail stores at Walmart and online at Amazon.com. Led by Chuck E. Cheese's Global Media Licensing and Entertainment division, the new toy is the latest addition to the company's expanding line of licensed merchandise.
Available at Walmarts nationwide Chuck E. Cheese Mystery Eggs The product will also be available through Amazon's online store with a suggested retail price of $19.99. The launch of its first licensed toy with Bonkers Toys marks a major milestone for the family entertainment brand. In just three years, Chuck E. Cheese has grown its licensing partners to nearly 30, each contributing to the brand's rich and diverse intellectual property portfolio.
of Chuck E. Cheese Mystery Eggs Filled with a variety of exciting collectibles and surprise items, all designed to capture the fun and excitement of the Chuck E. Cheese experience, the mystery toy also includes an E-Ticket redeemable at any Chuck E. Cheese location, adding even more interactivity and engagement for fans. This innovative approach extends the Chuck E. Cheese magic beyond the toy itself, seamlessly connecting the at-home unboxing experience with the excitement of the family entertainment families love from Chuck E. Cheese.
“Chuck E. Cheese's has been providing fun, laughter and games to families across the country for decades, and this American icon is the perfect place to bring the family together for a fun-filled day,” said Brian Bonnett, CEO of Bonkers Toys. “Now, for the first time, we're bringing the excitement of Chuck E. Cheese's right into your home with the Chuck E. Cheese's Mystery Egg Toy. All the fun of a Chuck E. Cheese's outing is transformed into the ultimate unboxing experience, and we're thrilled to partner with this iconic brand to bring it to life in retail stores.”
“This is a new and exciting chapter for the Chuck E. Cheese's brand and we're pleased to expand the presence of our beloved characters through retail, games, toys, food, apparel, collectibles and more,” said Melissa McLeans, vice president, global licensing, media and branded entertainment development for CEC Entertainment LLC. “Bonkers Toys has been a great partner and we can't wait for families and fans to play and collect all of these first-time toys as we continue to introduce Chuck E. Cheese's to new audiences in fresh and exciting ways.”
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About BONKER'S TOYS
Bonkers Toys is known in the toy industry as a leader in YouTube and creator-based toys. Bonkers was the first licensee of Ryan's World and pioneered the category with flagship toys such as the Giant Mystery Egg and Cap'n Ryan's Mega Mystery Treasure Chest. Bonkers Toys has also partnered with other top creators such as Lankybox and Aphmau to create best-selling toy lines. Bonkers Toys' award-winning toy line has been featured on the TODAY Show, GMA, Parents, Good Housekeeping and NBC Nightly News.
About CEC Entertainment, LLC.
CEC Entertainment, LLC. is a national leader in family entertainment and dining with Chuck E. Cheese, Peter Piper Pizza brands and virtual kitchen concept Pasqually's Pizza & Wings. The Global Licensing, Media & Entertainment division manages the development of the company's signature Chuck E. Cheese IP, online, music, video games and other original content. The brand works with licensing partners across a range of IP lines from Retro & Classic to Current to Racing World in toys & games, food, apparel, collectibles and publishing. Chuck E. and Friends have been entertaining guests since 1977, originally as a band playing the latest music from each decade and dancing to it. To view the latest content, visit the Chuck E. Cheese YouTube channel.
If you have any questions, please contact us below.
Alejandra Brady
CEC Entertainment
alejandra.brady@cecentertainment.com
945-336-3443
AnnMarie Grill
Len Beanie PR from Bonkers Toys
annemarie@renbeanie.com
818-357-3696
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/db775686-4cfe-49d6-818c-e7aa543e0041
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