SALT LAKE CITY — Utah360°, the official mobile app for Utah Athletics, has released an updated version with new features and functionality just in time for Utah's fall sports season, including the football season opener on Thursday, Aug. 29, at Rice-Eccles Stadium.
“The Utah360° team is among the most innovative leaders in name, image and likeness,” said Derek Mattson, CEO of For The Win 360°, creators of the Utah360° app. “This is more than a relaunch; it's a complete reinvention and reimagining of what an app can be. We've rebuilt the app from the ground up to create advanced features like ticket account access and mobile concession ordering. We're proud to provide a platform that supports the University of Utah athletic programs and student-athletes by providing new monetization avenues and insights that help increase fan engagement and thrive on and off the field.”
Key features of the all-new Utah360° app include:
- Mobile Order Benefits: Mobile ordering is now available at Rice-Eccles Stadium.
- Seamless ticketing: Buy and manage your Utes sports tickets right in the app so you don't miss the biggest games of the season.
- Exclusive Video Content: Access behind-the-scenes footage, highlights, promotional videos, podcasts, and more.
- Stats, news and updates: Stay up to date on your favorite Utes sports teams with detailed team information, latest news, live scores and stats all in one place.
- Sleek UI redesign: Navigate through a new, intuitive interface to efficiently access scores, stats and rosters.
“The enhanced Utah360° app provides fans with an all-in-one mobile hub for video, news and information,” said Utah Athletic Director Mark Harlan. “The ability to manage tickets, order concessions and access news, stats and information from their mobile phones will greatly enhance our fans' game-day experience. For our student-athletes, it also provides an opportunity for brand development and increased awareness, and we're pleased to introduce this upgrade that will increase support for our student-athletes.”
“The Utah360° app creates an unprecedented level of connection between our student-athletes and fans,” said University of Utah football legend and former NFL quarterback Alex Smith. “Utah360° is an incredible platform for storytelling and community building. As someone who understands the importance of visibility and brand management, I see this app as a key resource for student-athletes to take control of their narrative and prepare for the future. This app fosters an environment where athletes can thrive and allows fans to be an integral part of their journey.”
“As a former athlete, I know the importance of tools that increase fan engagement and athlete visibility,” said former University of Utah and NFL football player Jesse Boone. “The Utah360° app does this and more by providing stats and insights that help fans stay informed and connected. It also provides a platform for student-athletes to showcase their talent and personality, creating opportunities for growth and partnerships. The app is designed to celebrate our athletes and build a community around their success.”
“The Utah360° app is a game changer for student-athletes like me, allowing us to showcase our journey and connect with our fans in a meaningful way,” said University of Utah gymnast Avery Neff. “Through exclusive content, we can share our stories and build our personal brands that extend beyond our sport. The app is an important tool to support student-athletes, providing them with a platform to engage with their community and pursue new opportunities in their sport and their personal lives.”
Utah360° empowers student-athletes to open doors to name, image and likeness opportunities, while also introducing innovative ways for sponsors to support the university and its athletes, increasing awareness of the brands that support student-athletes.
The Utah360° app is available on Google Play and the Apple App Store and can be accessed from a variety of streaming devices including phones, tablets and web browsers via www.utah.ftwin360.com.
About FOR THE WIN 360°:
Headquartered in Salt Lake City, For The Win 360° is comprised of a team of entrepreneurs with a proven track record in the video advertising and television industries. For The Win 360° has built a platform for fans to support Utah athletic programs by increasing exposure to brands, products and sponsors that support student-athletes with innovative NIL opportunities. For more information, please visit http://www.ftwin360.com.
About University of Utah Sports
Long known as a powerhouse in sports, the University of Utah has won 30 team national championships and 123 individual national titles, including 86 in skiing and 32 in women's gymnastics. The university sponsors 20 NCAA sports programs and will be a member of the Big 12 Conference in 2024-25. The university has achieved NCAA annual Graduation Success Rate (GSR) scores of 93 percent or higher for six consecutive years, with a GSR of 94 percent in the 2023 report, the fourth-highest rate among public institutions in all power conferences and tied for the second-highest score in undergraduate history. For more information about the University of Utah, visit utah.edu and for more information about Utah Athletics, visit utahutes.com.
For further information, please contact:
Andrew Laszacs
Bob Gold & Associates
310-320-2010
[email protected]