STORY: For the first time, the Democratic National Committee is giving social media celebrities the credential previously reserved for traditional news organizations.
“Well, I'm a content creator. I make TikTok videos in Spanish for the Latino immigrant community here in the U.S. The content is in Spanish, but we talk about politics, social issues, and things like that.”
Carlos Eduardo Espina has over 10 million followers on TikTok.
Another first for the Democratic National Convention will be that he will play a central role as a speaker.
“I think both the left and the right get their information from social media these days, so it's important that we have people like us here because we can get our message directly to an audience that may not be watching the convention on TV or traditional news.”
The tournament is, as always, a star-studded event, but…
…This year's Democratic National Convention is hoping to connect with voters beyond the reach of traditional media.
TikTok video: “I'm a person who absolutely loves Joe Biden, but I'm also a woman who is incredibly excited about the idea of ​​Kamala Harris becoming president.”
Influencer Lee McGowan.
“So I started this project to get people interested in American politics again because I think it's so inspiring and wonderful and I know we can make a big difference.”
Democrats are stepping up efforts to counter Donald Trump's social media machine and viral videos… Polls suggest the race between the two candidates could be extremely close.
“Breaking gay news: We're at the Democratic National Convention…”
LGBTQ+ advocate Josh Helfgott said he appreciates that Harris' team understands the value of creators.
“It's about time. Creators are like giant messengers in today's news economy. We share stories with the public, just like news anchors do. And in many ways, we're definitely reaching a lot more people.”