TikTok has launched a new in-app experience to celebrate the release of Sabrina Carpenter's new album, including opportunities for increased exposure within the app and bonus features for those who complete various in-app tasks.
As you can see from these images, fans will have access to exclusive features like profile frames and effects to show their support for Carpenter's album.
Fans also An official “Fan Spotlight” carousel will appear when sharing relevant updates.
According to TikTok:
“In addition to being featured in the Fan Spotlight, TikTok fans who complete all five interactive tasks will receive an exclusive profile frame that will allow them to fully immerse themselves in the new era. Fans will also get to use Sabrina's exclusive TikTok effect, “Short 'N Sweet.” If the Carpenters are ever in need of inspiration, they can visit Sabrina's page to see what she's been creating with her fans.
Carpenter has amassed a huge following on TikTok, with over 19 million fans, further highlighting the app's value as a music promotion tool.
In fact, a report commissioned by TikTok last November found thatikTok users Greatly increase the likelihood of discovering and sharing new music content within the appmeanwhile 75% of users You can also discover new artists through TikTok clips.
As such, this is a clever move by Carpenter's promotional team, who also partnered with Meta to develop a new chat theme for Messenger.
From a general marketing perspective, this highlights TikTok's value in pop culture and music-related promotion – if you're trying to reach this audience, it might be worth looking at the discussion and engagement around Sabrina Carpenter's album and considering how it might impact your own efforts.
TikTok users can access the new experience by searching “Short n' Sweet” or “Sabrina Carpenter” on TikTok. #SabrinaCarpenter or #ShortSweet The hashtag will also display a pop-up animation directing you to the experience.