A new experience created by a CSS company
In 1992, Aisin introduced the world’s first car navigation system with voice guidance. CSS has been contributing to solving social issues such as transportation issues in aging and declining populations and labor shortages in the logistics industry by leveraging the road guidance and location information technology that it has been working on for many years. . The core of this is a service that utilizes location information technology, which is also applied to autonomous driving. It’s clear that Aisin has been working on location information a little earlier than its competitors. But many companies, including IT and marketing, are also beginning to grapple with these challenges. Still, “The technology that we have cultivated over many years in car navigation is a strength that other companies do not have.Also, Aisin, which develops and produces systems that comprehensively control the basic performance of cars such as running, turning, and stopping, is able to use the vehicle data obtained from these systems to We collect information about vehicles, products, and people on our platform and analyze that data to create new kinds of experiences rather than things,” enthuses Suzuki. Told.
Several demonstration experiments have begun in collaboration with local governments and companies. Our focus is on logistics support. In addition to drivers, various people are involved in logistics, including transportation managers, package senders, and receivers. Each person must have their own concerns, such as unreasonable (overloaded) and wasteful (lack of added value) operational status management, empty truck yard space, driver shortages, and issues with education. Aisin Group’s huge in-house logistics network will serve as the venue for demonstration experiments that support the logistics industry. Our company was selected by the Ministry of Economy, Trade and Industry as a company working to realize a new mobility service (distributed MaaS), and we have been working on demonstration experiments.
For deliveries to convenience stores, we already provide a service that displays store map information for each store, such as entry routes and no-parking areas, on the car navigation system. This service frees drivers from the need to review the rules of each store while being constrained by delivery times, making it possible to reduce the driver’s workload and compensate for lack of experience. During the development stage, Aisin employees followed drivers around the site and identified issues.
“Humanity has created a lot of technology, but the world still faces many concerns because the companies that own the technology are far away from the problem sites. We want to reduce this distance. ” Mr. Suzuki said, sensing great potential.