Note: For the latest survey data on social media and messaging app usage, see Social Media Usage in 2021.
A new survey conducted by the Pew Research Center shows that a higher percentage of U.S. adults say they use certain online platforms and apps, which also address the long debate over privacy, fake news and social media censorship. However, statistically speaking, it has not changed since the beginning of 2018. From January 8th to February 7th, 2019.
More broadly, the steady increase in the adoption of social platforms in the United States over the past decade also appears to be slowing. The percentage of adults who say they use Facebook, Pinterest, LinkedIn, and Twitter are each about the same as they were in 2016, with only his Instagram showing an increase in usage during this period. . (Comparable 2016 phone survey data is not available for YouTube, Snapchat, WhatsApp, and Reddit.)
Facebook, which recently celebrated its 15th anniversary, remains one of the most widely used social media sites among U.S. adults, with nearly 7 in 10 (69%) adults using the platform. The answer is yes. (Another study by the center in 2018 showed that Facebook use among U.S. teens has declined in recent years.) YouTube ranks behind Facebook among other online platforms measured. It is the only one that matches Reach, with 73% of adults reporting using video sharing sites. But certain online platforms, particularly Instagram and Snapchat, have particularly strong followings among young people.
Instagram, Snapchat remain particularly popular among 18- to 24-year-olds
Similar to the center’s previous research on social media use, there are significant age-related differences in platform usage. This is especially true for Instagram and Snapchat, which are used by 67% and 62% of 18-29 year olds, respectively.
There are also notable differences in usage, especially between these two platforms. At the inner Young adult population. 18-24 year olds are significantly more likely than 25-29 year olds to say they use Snapchat (73% vs. 47%) and Instagram (75% vs. 57%).
By comparison, the age difference is less pronounced on Facebook. Facebook use is relatively common across a wide range of age groups, with 68% of people aged 50-64 saying they use Facebook, and almost half of people over 65 saying they use Facebook.
Other demographic patterns related to social media and messaging app use are relatively unchanged from last year. Women are almost three times more likely to use Pinterest than men (42% vs. 15%). About half of college graduates and people living in high-income households use LinkedIn, compared to less than 10% of people who didn’t go to college and people in low-income households. And WhatsApp remains popular among Hispanics, with 42% using the messaging app, compared to 24% of blacks and 13% of whites. (See the bottom of the post for more information on the use of social media and messaging apps by different demographic groups.)
The majority of Facebook, Snapchat, and Instagram users visit these sites every day
A 2018 Center study found that some Facebook users have recently taken steps to reduce their use of the site, such as deleting the Facebook app from their phones or taking a break from the platform. But despite these findings and some high-profile controversies, Facebook users overall are as active on the site today as they were a year ago. Approximately three-quarters (74%) of Facebook users visit the site every day, and about half of them visit the site several times a day. These shares are identical to the shares reported by Facebook users in the center’s 2018 Social Media Usage Survey.
The majority of Snapchat and Instagram users also say they visit these sites daily, but they are slightly less likely than Facebook users to do so. A particularly large proportion of young people use these platforms every day. Approximately 8 in 10 (77%) of Snapchat users aged 18-29 say they use the app daily, with 68% saying they use it multiple times a day. Then he answers. Similarly, 76% of Instagram users in this age group visit the site daily, and 60% report that they visit several times a day. These patterns are largely similar to what the center found in 2018.
Other platforms are accessed somewhat less frequently. About 51% of YouTube users say they visit the site daily, which is a slight increase from his 45% in 2018.
Note: Learn more about topline results and methodology here.
Andrew Perrin A former research analyst at Pew Research Center, he specializes in internet and technology.