In the predatory world of social platform innovation, you must take advantage of whatever advantage you can, even if it means kicking other competitors while they are down.
Today, YouTube announced a variety of new music remix options for Shorts. This announcement comes just as TikTok lost access to Universal Music songs due to a payment dispute.
As you can see in this example, YouTube users can view music video clips within the app.[リミックス]Tapping the button will take you to the Short Composer, where you can now choose from four different options to create your own rendition. of the included clip.
The four remix options are:
- sound – Extract only the audio from the video and use it in your short video
- collaboration – Create a short video next to your video so you and your friends can choreograph alongside the artist.
- green screen – Use video as a background for your short to capture real-time reactions when you first hear it.
- cut – Can’t forget a particular scene from a music video? Cut that 5-second clip and add it to your short video to relive it as often as you want.
The process is shown and sounds in video format.
This process adds another way to engage with your favorite tracks and artists while also leaning into the music sharing trend within short-form clips.
As mentioned above, this coincides with TikTok losing access to a large number of popular tracks due to a dispute with Universal Music, and similarly, many users have seen the audio of previously uploaded clips disappear. It is being said. Given the important role music plays within the app, this was a huge blow to many creators, but now YouTube is trying to fill the void.
Note: YouTube still has an active agreement with Universal Music.
This is the point I would like to emphasize in my presentation.
“On YouTube, you can watch a music video over and over again, check out other short videos your fellow fans have made from the same song, discover detailed catalog cuts from your favorite artists, and remix them as your own to capture the moment. and relive it all in one place, and only on YouTube.”
Only YouTube can read “You can’t do it on TikTok.”
So perhaps TikTok will eventually strike a new deal with Universal and get its music options back. But for now, YouTube has important advantages that it’s trying to extend with these new tools.
This could make short videos a more important consideration.