First Insight Inc., a leader in Voice of the Customer (VoC) retail solutions, has launched ‘My Insight App’. The company describes it as a “powerful assortment building and streamlining tool that retailers, designers, planners, and more already use.” Insight Suite. ”
The company said in a statement that the My Insight App is designed to bring users “closer to their target consumers.” [accelerate] The learning and decision-making cycle takes place in a private environment, so you can arrive at line reviews prepared and prepared to make better, faster, data-driven decisions. ”
Greg Petro, CEO of First Insight, said the app will help retailers and brands “understand consumers faster and better prepare for line-building decisions.” He said it was designed to. Planning and building a traditional assortment takes time. And there is often a disconnect between what is commercialized and what shoppers actually want to buy.
“Sellers are very busy and very competitive,” Petro said. “They want to know how their point of view aligns with their target consumers, so they can build a great assortment, and they want to do it anytime, anywhere. We’re enabling that flexibility and speed, and making it fun with an app that feels more like a game than a job.”
First Insight said the app provides “forward-looking recommendations across five decision-making areas, based on consumer input.” This includes strategy and planning, design, merchandising and sourcing, pricing, supply chain, marketing and sales.
The company says InsightSuite “puts the customer at the center of every retail decision, from strategic planning and forecasting to product, pricing, planning, and marketing decisions, delivering quantifiable improvements in sales and profits.” “I will bring it to fruition.”