VANCOUVER, Jan. 1, 2024 (Globe Newswire) — Global fitness app market Its size in 2022 is USD 8.21 billion and is expected to register a rapid revenue CAGR of 17.3% during the forecast period. Amid the dynamic convergence of health and technology, the global fitness app market is witnessing strong growth due to the integration of artificial intelligence (AI), Internet of Things (IoT), and machine learning (ML) technologies. There has been a surge in demand for small, specialized programs designed to increase user motivation during various physical activities, such as running, walking, and cycling. Companies are launching innovative and advanced products to improve the user experience and increase the high performance of these technologies.
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Technological advances are transforming fitness apps
The fitness app industry is undergoing a transformation with the introduction of AI, IoT, and ML. Companies like HealthifyMe have launched features like HealthifyMe Studio, which offers live streaming interactive workouts. This innovation is particularly suitable for older adults and provides a convenient solution for those who find it difficult to engage in physical activity. With the adoption of these technologies, fitness apps are becoming more efficient, reliable, and user-friendly with a simple interface.
Challenges hindering market growth
However, despite promising advances, challenges remain in the market. Lack of reimbursement and low public awareness of fitness applications are the main factors restraining revenue growth. In the absence of financial incentives, users may perceive fitness apps as an additional personal expense rather than an essential healthcare tool. The lack of incentive to invest in premium features or subscription plans can limit access for individuals with lower income levels.
Operating platforms shape the user experience
The choice of operating platform has a huge impact on the success of your fitness app. In 2022, the iOS segment dominated the market and captured the largest revenue share. Fitness apps designed for iOS devices offer comprehensive features such as fitness coaching, activity tracking, live stream workout classes, and motivational content. Integration with Apple Health improves user experience and drives consistent engagement. The Android segment is expected to see moderate revenue growth due to the increasing penetration of smartphones worldwide.
Devices driving market revenue
Smartphones are the main revenue driver for the global fitness apps market. With enhanced functionality and improved user experience, smartphones serve as a convenient platform for fitness apps. These apps are packed with health tracking, workout videos, and dietary guidance that users can access anytime, anywhere. Wearable devices are growing steadily, offering features such as fitness tracking, heart rate monitoring, alerts, and notifications, contributing to the growing demand for integrated healthcare systems.
Types of fitness apps: Exercise and weight loss
Categorized by type, exercise and weight loss apps lead the market, accounting for the largest revenue share. The ease of use and user friendliness of these apps contributes to their popularity. Additional customization and daily monitoring features make exercise and weight loss apps a favorite among consumers. These apps change the monitoring of daily calorie intake, provide details on macronutrient levels, and offer personalized lifestyle plans based on user data.
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regional insights
In 2022, North America has emerged as the leader in the global fitness apps market due to poor lifestyle habits, health issues, and rising medical costs. The region’s emphasis on health management and increasing personal health awareness has led to an increase in demand for fitness apps. Asia Pacific is expected to record the fastest revenue growth due to rising prevalence of chronic diseases, population growth, and investments in healthcare infrastructure. In Europe, end-user awareness and partnerships with smartphone manufacturers are expected to contribute to a sizeable revenue share in the global fitness apps market.
As the fitness app market continues to evolve, the intersection of technology and wellness is shaping the future of personalized fitness solutions. With a focus on continuous innovation and user experience, the industry is poised for sustained growth, providing individuals around the world with accessible tools to improve their health and well-being.
Research scope
Report details | result |
Market size in 2022 | $8.21 billion |
CAGR (2023–2032) | 17.3% |
Revenue forecast to 2032 | $39.6 billion |
Base year of estimation | 2022 |
historical data | 2019–2021 |
Forecast period | 2023-2032 |
quantitative unit | Revenue (USD Billion) and CAGR (%) from 2023 to 2032 |
Report scope | Earnings forecast, company ranking, competitive environment, growth factors, trends |
Target segment | Operating platform, device, type, end use, and region |
regional range | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Scope of target countries | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Benelux, Russia, other regions of Europe, China, India, Japan, South Korea, ASEAN countries, Oceania, other regions of APAC, Brazil, Central and South America Rest of the World, Saudi Arabia, UAE, South Africa, Turkey, and Rest of the Middle East and Africa |
Overview of major companies | AZUMIO, Inc., Nike, Applico, Under Armor, Inc., FitnessKeeper, Fitbit LLC, MyfitnessPal, Inc., Adidas, Appster, Noom |
Customization range | 10 hours of free customization and expert consulting |
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Major companies and competitive environment
The global fitness apps market is highly fragmented, with many large and mid-sized players accounting for the majority of market revenue. Leading companies are deploying various strategies, entering into mergers and acquisitions, strategic agreements and contracts, and developing, testing, and bringing to market more effective fitness app solutions.
Some major companies are included globally The Fitness Apps Market report includes:
- Azmio Co., Ltd.
- Nike
- Aprico
- Under Armor Co., Ltd.
- fitness keeper
- Fitbit LLC.
- My Fitness Pal Co., Ltd.
- adidas
- app star
- Noom
strategic development
In May 2021, LAZ Parking partnered with Applico, Inc., a leading platform advisory and investment firm, to support the digital transformation of the hospitality and parking industry. Applico will help LAZ incorporate “proximity on demand” services (PODS) into traditional parking operations. PODS is a unique platform of contiguous products and services that enables parking lot owners and landlords to strengthen customer loyalty and unlock new revenue streams by providing high-value, real-time services to their customers. I’ll make it.
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Segments covered by the report
For the purpose of this report, Emergen Research has segmented the global fitness apps market on the basis of operating platform, device, type, end use, and region.
- Operating Platform Outlook (Revenue, USD Billion, 2019-2032)
- Device Outlook (Revenue, USD Billion, 2019-2032)
- smartphone
- Tablet
- wearable device
- Type Outlook (Revenue, USD Billion, 2019-2032)
- exercise and weight loss
- diet and nutrition
- activity tracking
- others
- End-use outlook (Revenue, USD billion, 2019-2032)
- Regional Outlook (Revenue, USD Billion, 2019-2032)
- North America
- we
- Canada
- Europe
- Germany
- France
- England
- Italy
- Spain
- Benelux three countries
- Russia
- rest of europe
- Asia Pacific
- China
- Japan
- South Korea
- India
- ASEAN countries
- Oceania
- Rest of Asia Pacific
- latin america
- Brazil
- Mexico
- Rest of Latin America
- middle east and africa
- GCC countries
- Israel
- turkey
- South Africa
- rest of the middle east and africa
- North America
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