- A thread built on Instagram and started in July may have staying power.
- The new Meta platform recently became available in the EU and has seen a surge in downloads.
- It is a direct competitor to X, Twitter, which continues to see a decline in downloads and users.
This week, Threads became the most popular app in Apple’s U.S. app store, showing that the X rival is gaining momentum in the wake of Elon Musk’s chaotic acquisition of Twitter.
The Threads app is Meta’s text-based social media platform that works similarly to X and was launched six months ago.After quickly becoming popular and Threads breaking the record for hit apps 150 million downloads, Usage has fallen Because the app had no features and was relatively barebones. Over the next few weeks, small team The 15 engineers who built the app using Instagram technology tweaked it and added it to the platform. user is back And it seemed like it remained. Threads then launched his web version and opened to the European Union on December 14th.
The move appears to have propelled the platform to the top spot on Apple’s App Store this week. Threads had been in the top five for the past few weeks, but after opening up to the EU it rose to his second place behind Temu, a marketplace for discounted products. It moved into first place on Wednesday and has remained at the top ever since. In the Google Play Store, Threads is his fifth most downloaded free app.
A year ago, Meta didn’t have any apps in Apple’s top 10 most downloaded apps, according to the company’s rankings archive. Instagram is now also in the top 10, as is Meta’s oldest platform, Facebook. Growing faster than TikTok.
Over the past three months, Threads has seen steady user growth. Daily active users rose 17% to just under 35 million, and monthly active users grew 27% to just under 140 million, according to Apptopia data. According to Apptopia, there have been 445 million total downloads since launch.
Even before Threads became available in EU countries, the platform showed some staying power. Meta CEO Mark Zuckerberg said towards the end of October that growth for the platform was on the horizon. 100 million monthly active usersAnd he saw it becoming “a billion-person conversation app that’s a little more forward-looking.” In mid-December, Apple released its next year-end report for the first time. Popular apps and games Despite only being released in July, Threads was Apple’s fourth most downloaded app throughout the year.
this in contrast to Xacquired by Elon Musk a year ago as Twitter, changed dramatically In his image.
According to Apptopia data, X’s daily active users have decreased by about 5% over the past three months, and monthly active users have decreased by 1%. The download will remain at: Lowest level in over 10 years Since Musk changed the name of Platform X against the values of the Twitter brand and against Twitter’s wishes. CEO Linda Yaccarino.
Mr. Musk appears to be digging deeper into extreme conservative political views, so he engages with and agrees with them. racist and anti-semitic tweets Virtually all of X’s major advertisers have fled, putting X’s survival in jeopardy.
Mr. Musk responded with public outbursts and anger. When asked about the advertiser exodus three weeks ago at the New York Times’ Deal Book conference, he suggested the billionaire was being blackmailed. informed the advertiser “Fuck yourself.” He also acknowledged that the loss of advertisers “will destroy the company.”
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