Trends on TikTok change quickly. Between viral dances, memes, recipes, hacks, and other trends, it’s hard to keep up. Many brands are still wondering, “What kind of content should I create on TikTok?”
When creating your TikTok marketing strategy, we recommend using a combination of popular TikTok trends and some classic content that counts as timeless content. This helps keep your channel relevant and timely.
But to keep up with the latest trends, you need to know what they are.
We’ve put together a list of the top 8 TikTok trends we expect to see this year (and beyond). Each example details how you can leverage these trends into your own TikTok strategy to increase views and engagement.
Top TikTok trends that will impact your TikTok strategy in 2023
1. Dance challenge
Dance challenges are still a popular trend on TikTok, the only thing that has changed is the singing and dancing. But considering TikTok evolved from the lip-syncing app Musical.ly, it’s no wonder its roots remain strong. Additionally, some of the most famous TikTokers have increased their following by creating and performing dance challenges.
Brands with mascots have a slight advantage in this regard. Organizations can always involve their team members in a dance challenge, but there’s something special about having your company’s mascots dancing together.
Mascots can participate in existing dance challenges or consider creating their own, like Charmin and the new “Charmin Slide” remix.
The brand enlisted famous TikTokers to share their own renditions of the “Charmin Slide” as a fun promotional tactic.
Think about how your brand can also take on different dance challenges. With a little scrolling through TikTok videos each week, you should be able to compile a consistent list of dances your brand’s mascot can participate in.
2. Pack your order together
Many small businesses are using TikTok to build their community, and one great way to do that is by packing orders on camera. This is very popular with some businesses, and we sometimes receive comments from customers asking for their orders to be packaged on camera.
These videos often tend to take on an ASMR vibe (more on this in the next trend), which is a double whammy. By making your stockpile visually appealing, you can create engaging videos that demonstrate how to pack orders and build trust by proving to your customers that the products they are purchasing are securely stored. You can build it.
Below is an example of this type of video for a small jewelry business.
If you want to start creating your own “Pack Order” videos, you should first focus on the Pack Order settings. Create a space for all your products and easily retrieve each item in your order and line it up with your shipping materials.
3. ASMR/Satisfaction Video
We briefly explained ASMR videos in the previous point, but let’s go into a little more detail. ASMR stands for Autonomic Sensory Meridian Response and refers to the tingling sensation you feel in your back that is sometimes triggered when you hear certain types of sounds.
These ASMR videos focus solely on audio, such as getting products to order, restocking products (one of the popular video types on TikTok), and filling jars with products. Like this example from DTE Beauty.
While ASMR is considered a type of gratifying video, there are also many “oddly gratifying” videos that are associated with the visual gratification the viewer gets, like this professional baker decorating cookies. To do.
How can you make your product or service visually or aurally pleasing? Brainstorm some ideas and start shooting.
4. Green screen
You’ve probably heard about green screens in filming. It is used in TV and movies to seamlessly add digital effects. Basically, this is a green background that makes it easy for editors to overlay other images behind the actor. This is also what meteorologists use when sharing weather maps.
TikTok also has its own version of green screen that creators can use in their videos.There are several ways to record video over a background (green screen), and each method[エフェクト]It can be accessed from the tab.
This is a standard green screen example. Chipotle records people talking while looking at menu images and sharing information about new products.
There are many ways you can take advantage of green screens with your own content, so start brainstorming and record your own videos.
5. Skit
A skit is a type of short video used to entertain or inform an audience through a type of drama or performance. These are very popular on his TikTok, especially his “Karen” skits and stories about customer service. However, they are useful for different types of businesses.
Here’s an example of how the Washington Post used skits to explain a news topic in an easy-to-understand format.
If you have a complex topic to explain, consider writing a skit to convey the information. This is also a fun way to share customer interactions, talk about new products, services, etc.
6. A day in the life
Another trending video type on TikTok is “day in the life” videos. These track someone’s (someone on a team or a small business owner) daily tasks and activities, especially how it relates to their business.
Here’s an example of a bakery owner sharing what a day in his life is like. She creates these videos multiple times a week, and her followers enjoy watching her business grow.
This trend can be imitated in many ways. Consider having one team member take over his TikTok account each week and explain to followers what their daily work and workload is like. Or, if you run a small business, consider sharing what you do throughout the day on a regular basis. Such transparency is not only interesting for your audience, but can also encourage others to follow in your footsteps.
7. Creators take the wheel
Trend-setting TikTok creators are driving the rise of the creator economy. TikTok is a cultural incubator for creators and influencers. This allows the popular TikToker to reach and engage with millions of users on the app within minutes. And they accomplish this without using tons of studio equipment or highly produced content. In fact, users prefer content that feels authentic and real to content that is perfect. Anyone can become a creator in the world of TikTok.
Creators play a key role in connecting people with brands and products. Fun videos featuring real product reviews continue to grow in popularity. Hashtags like #TikTokMadeMeBuy have led to many products reaching record sales and completely selling out in 2021. Creator product reviews work because people trust his TikTok creators to be genuine and share honest feedback about products.
Currently, one of the most popular food critics on the platform is Las Vegas-based Keith Lee. He has overhauled small businesses throughout the region and helped their restaurants and food trucks explode with new business. With that in mind, luxury cookie company Last Crumb sent him a box of cookies for him to review and share his honest opinion.
Leverage creators to co-create your brand’s identity on TikTok. Remember, authentic content makes people feel like they can trust you, the creators you work with, and your product.
8. [Insert subculture here] Tokku
The TikTok community has something for everyone. That’s why people around the world unite across niche interests and create their own subcultures. The subculture has been around since the dawn of the internet, but TikTok has made it more accessible.
#BookTok Whether you’re interested in #FoodTok, #CleanTok or #MoneyTok, it’s easy to connect with like-minded people who share your passion. Subcultures lead to creative and fun videos, but they’re also important places for self-expression.
To connect with subculture communities, it’s important for brands to create content that feels authentic and authentic. Immerse yourself in the subculture and stay up to date with the latest music, jokes, edits, and memes.
For bookstores like Barnes and Noble, it’s easy to assimilate to #BookTok. Different B&N stores have their own TikTok accounts where they can create content about the bookseller’s favorite books, store layouts, and utilize fun and relevant filters like the example below. I do things like that.
Use these TikTok trends in your marketing strategy
Use these TikTok trends and more for your 2023 strategy. Sprout’s social listening tools make it even easier to discover the latest trends and audio clips to use. Combine that tool with our guide on how to go viral on TikTok and you’ll be unbeatable this year.