LONDON, UK, Dec. 18, 2023 (Globe Newswire) — Pixalatethe world’s leading ad fraud protection, privacy and compliance analytics platform, today announced Q3 2023 Abandoned Mobile Apps Report, analyzes “abandoned” apps from the Google Play Store and Apple App Store. An app is considered abandoned if it has not been updated for at least two years. As of Q3 2023, over 2 million apps have been abandoned between Google (over 1.4 million) and Apple (565,000) app stores, a 14% increase year over year.
In addition to bug fixes, app updates may also incorporate changes to data collection methods, consumer opt-in and age verification methods, and privacy policy update notifications, making abandoned apps more accessible to children and consumers. Both can pose privacy risks.in Note to developers Regarding app abandonment, Apple emphasized the importance of keeping apps up to date to keep pace with “innovations in security and privacy.”
Pixalate’s report analyzes profile information about abandoned apps, including developer country of origin, app store category, and child-directedness under COPPA (as determined by Pixalate). This report also includes insights into your app’s behavior in the programmatic ad bidding stream, including submitting personal information, location data, and estimated ad spend.
Key findings: Pixalate Q3 2023 Abandoned App Report
- 2,006,456 abandoned Mobile apps from Google and Apple app stores as of Q3 2023
- 14% increase Number of abandoned mobile apps year over year
- 253k Abandoned mobile apps with open programmatic advertising (approximately $4 million in ad spend on these apps in Q3 2023)
- 8.5k Abandoned mobile app shares users’ GPS location data in ad bidding stream
- 49% of apps hosted by Apple Probability is high directed to children Abandoned (33% hosted by Google)
A complete abandoned apps report includes:
- Abandoned apps by app store
- “Super” abandoned apps (not updated in over 5 years)
- Abandoned apps with ads
- Advertising costs for abandoned apps
- Likely an abandoned children’s app
- Abandoned apps by registry country/region
- Abandoned apps by app store category
Download your free copy of the report now here.
About Pixalate
Pixalate is the global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate provides the only system of tailored solutions across display, apps, video, and CTV to detect and eliminate ad fraud, working around the clock to protect your reputation and increase the value of your media. We work on it 24/7. Pixalate is an MRC-certified service for advanced invalid traffic (SIVT) detection and filtering across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The contents of this press release and the Abandoned Mobile Apps Report (the “Report”) reflect Pixalate’s opinion regarding the factors that Pixalate believes are useful to the digital media industry. Pixalate opinions are opinions only and are neither facts nor guarantees. Pixalate does not share this data to harm the standing or reputation of any organization, person, or app, but instead to report findings and trends regarding programmatic advertising activity across mobile apps during the period studied. It’s for a reason.