yingzCam’s sandbox allows app developers on your team to share ideas and use common lessons and ideas to develop new tools.Provided by Intucam
The minute and mind-boggling tweaks and decisions required to create a new page in a mobile app…considering primary text, secondary text, tertiary shades, etc.…These are Chanel Smith It’s something that takes up a lot of your day.
Smith, senior digital strategy and innovation coordinator for the Baltimore Ravens, is the target user for Sandbox, a new B2B app from sports industry mobile developer yingzCam.
Available to over 600 sports executives from around the world, including the NFL, NBA, NHL, MLS, Premier League and Liga MX, Sandbox is a gathering place where yingzCam’s sports clients can go behind the scenes of each other’s mobile apps. provide a venue. Create designs, show off your creativity, and build a community of creators to borrow and collect ideas and inspiration. The roots of the idea: yingzCam founder and CEO Priya Narasimhan says that every time she visits one of her company’s approximately 160 customers, her team sees something they like and want to recreate. I told her all about other teams’ apps.
“I thought it would be great if we could facilitate that,” Narasimhan said. “They can all learn from each other, support each other, tweak each other’s designs, and network with each other.”
With Sandbox, it only takes a moment to download cards (the individual LEGO bricks that make up the yingzCam app, including player profiles and stats, schedules, venue maps, mobile concession orders, etc.) and borrow ideas and size specifications. is. Digital Glossary of Card Options Help you understand the full potential of a particular card type faster than ever.
For Smith, sizing an image to fit a card has traditionally been a process of trial and error. But after New Orleans recently discovered her slick custom graphics on the Saints’ app, she used the sandbox without contacting the team or pursuing the wrongdoing employee. to find the card and get the image size. I made them. She speculated that this may have saved her two hours of work.
“This significantly reduces process time,” says Smith. “You can open the app on your phone and view the pages, so you can flip through them quickly.”
why and how
Cards and sandboxes have been central to yingzCam’s efforts over the past six years to move away from the cookie-cutter approach to app development that marked Narasimhan’s first seven years since its founding in 2009.
“A few years ago, if you opened any team’s yingzCam app, it all looked the same. That’s no longer the case,” said Dave Lang, Ravens senior director of digital innovation and strategy. “They continue to roll out more and more features to customize the appearance of the app.”
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A production line mobile app development approach was not scalable, so yingzCam moved to a Lego-like card model. What’s important, Narasimhan says, is “having enough Legos in the repository,” and ultimately he was able to make that happen with yingzCam, allowing him to create aesthetically unique mobile apps. Ta.
Understanding the full range of the card’s possibilities was almost impossible, even inside yingzCam. Before implementing Sandbox, yingzCam senior product designer David Gallagher maintained a digital document of about 70 pages, an encyclopedia of cards. All of these have been collected and made easy to sort and search in Sandbox.
“App companies needed to have their own apps,” Gallagher said.
Copying another team’s card asset list takes just 60 seconds and gives the borrower the foundation to build their own version of the page. According to Narasimhan, yingzCam plans to add chat and messaging features to Sandbox’s card pages in 2024, so teams who like what the Denver Broncos did with their cards, for example, can look at that team and the page and comment. They say they will be able to have discussions with other teams who are doing so.
Sharing is caring
In particular, not all cards from all yingzCam client apps are in the sandbox. Only those posted by the original author. Lang said it’s not about copying, it’s about inspiration. The digital sandbox makes his team more efficient and allows for lean operations in certain cases, like the Ravens did with Lang and Smith, the only two of him focused on the team’s apps. I’ll make it. New yingzCam client pages are released weekly, especially around big events such as drafts or schedule his releases, when the app gets the most traffic.
“Now everyone can legally borrow from each other,” Narasimhan said. “They’re all downloading each other’s apps for inspiration. We just made it easier.”
Richard Pepper is grateful for that. He is head of digital at Premier League club Wolverhampton Wanderers and has been a yingzCam customer since the first Wolves app was launched in 2018.
“We have loved working with yingzCam for the past five years,” he said. “What we probably don’t value as much is their portfolio of clubs. Sometimes it was difficult to keep track of all the innovations that other clubs were doing.”
Pepper quickly adapted to the sandbox. Because “I think clubs in England are always looking at what you’re doing across the pond and this is something that’s doable for us.”
This is especially valuable for yingzCam’s international clients, who in some cases have not yet caught up with the commercialization and digital fan experience of the North American sports market. But it also shows overall benefits. This year, at least one of his Wolverhampton Wanderers mobile cards appeared in the Dallas Cowboys app.