According to a recent 9To5Mac report, Apple announced a new feature for App Store subscriptions called “Conditional Pricing” aimed at enhancing how developers attract and retain subscribers. . This innovative pricing strategy allows developers to offer discounted subscription rates to users who are already subscribed to another service.
This feature, outlined in a recent post on the Apple Developer website, is designed to provide additional flexibility and incentives for both developers and customers. Conditional pricing allows developers to offer lower subscription prices to users as long as they maintain an active subscription to another service by the same or another developer.
For example, a developer can offer a discounted subscription rate for an app to users who are already subscribers to another app. The Apple example illustrates this concept. An Ocean Journal subscriber may be offered a discounted rate on Mountain Climber by paying $4.99 instead of the usual $5.99 per month for as long as he remains subscribed to Ocean Journal. There is a gender.
This approach not only provides more affordable subscription options for users, but also provides developers with unique tools to cross-promote their apps and build a more robust subscription base. This opens up possibilities for collaboration between different developers and creates a more interconnected and dynamic app ecosystem.
Customers can find these special pricing offers within the app itself, through off-platform marketing channels, and through planned placement in the App Store. Apple is committed to assisting developers in managing the implementation of this feature and ensuring a smooth and seamless redemption and purchase experience based on the contingent pricing model offered.
Currently in the pilot phase, Apple has announced that more details about the feature will be available in January. Developers interested in taking advantage of this new pricing strategy can sign up to receive notifications from Apple with more information.
Apple’s move reflects the company’s continued efforts to provide developers on its platform with more flexible and creative marketing tools, potentially increasing customer satisfaction and subscription retention. may lead to.