Apple said it has begun piloting a new App Store feature called “Conditional Pricing” that will help developers attract customers with cheaper subscriptions based on previous purchases. Conditional pricing models allow developers to offer discounts to customers who already have subscriptions to other services, whether it’s the developer’s own app or a competitor’s app. It will start with a select group of participants and then roll out to more developers “in the coming months.”
“Conditional pricing for subscriptions in the App Store is a new feature that helps attract and retain subscribers, offering discounted subscription pricing as long as a customer is actively subscribed to another subscription. ”, Apple wrote in the article. Website. Per “One developer or he can be used for subscriptions from two different developers.” Apple further explained that these competitive discounts will be visible to customers both in the App Store and in “off-platform marketing channels,” making it easier to discover and redeem benefits.
This comes at a time of continued scrutiny of Apple’s App Store practices and how it handles in-app purchases, which have become problematic for games. Just this fall, it overturned an earlier ruling that required developers to avoid 30% transaction fees by supporting external payment systems. But it’s still trying to figure out how to get back into the developer’s good graces. The company says it will announce more information about the new program next month.