What do people do on social media?
In 2022, nearly half of social media users said they use social media to stay connected with family and friends. Other common reasons for using social networks included filling free time, seeking inspiration, and reading news articles. Social media is a popular news source in many countries, with over 70% of adults in Nigeria, Thailand, Malaysia and South Africa saying they use social media to access news. The amount of time people spend on social media has steadily increased over the past decade. In 2023, people spent an average of 151 minutes per day on social media.
Is Facebook still the most popular social media platform?
Just before the end of 2021, Facebook Ltd rebranded to Meta Platforms Inc and pivoted in a new business direction known as Metaverse. Facebook, Instagram, Messenger, and WhatsApp make up what Meta calls the app family. Overall, the company brought in more than his $116 billion in revenue in 2022. Facebook has long been the most successful of all social networks in terms of number of users. As of the first quarter of 2023, Facebook had approximately 3 billion monthly active users, and the number of users worldwide has been on the rise for more than a decade.
What do users want from Instagram?
Meta’s image-based Instagram is often associated with creating beautiful images, influencers, and a look at celebrity lifestyles. However, platform users now expect more diverse content. As of early 2023, over 50% of Instagram users said they enjoy seeing interesting posts on Instagram, and 46% said creative content is their preferred type of content. . In December 2021, Instagram reached the milestone of nearly 2 billion monthly active users. While the platform’s audience growth has definitely grown, it still lags behind its predecessor, Facebook.
Who is using TikTok?
Launched in 2017, TikTok has established itself as a major player in mainstream social media. As of early 2023, TikTok had over 1 billion monthly active users. TikTok focuses on recording dance and lip-syncing videos, appealing to younger users. It is most popular among women aged 18-24, accounting for one-fifth of all users. Male users in the same age group are her second largest demographic on the app.
As of March 2023, Italian comedian, web video producer, and influencer Kabane “Kabhi” Rame is the most followed content creator on TikTok, with over 155 million followers on the platform. Masu. A close second is dancer Charli D’Amelio, who has 150 million followers.
Social media as a marketing tool
The US is the world’s largest market for social media advertising, with total spending of US$72.3 billion in 2023, followed by China and the UK with US$71 billion and US$9 billion, respectively. As of January 2023, Facebook is the most used platform among marketers, with 89% of marketers worldwide reporting that they use Facebook. Instagram and LinkedIn followed, with a quarter of marketers using his TikTok for advertising. Additionally, 86% of industry professionals say increased exposure is the main benefit of using social media as a marketing tool, and 76% say increased traffic is the biggest benefit.
social media subscription
While social media remains largely free to use, tech companies are asking users to become paid members to reduce their dependence on advertising profits. Meta Verified subscribers receive a blue verification badge, additional account protection, direct account support, and more for a cost of $11.99 to $14.99. Twitter Blue subscribers will receive a verification mark, as well as the ability to edit their tweets and use their NFT as a profile picture. As of April 2023, Twitter Blue had approximately 640,000 subscribers. Snapchat and Reddit also offer premium versions of their social platforms, but at a much lower cost than Meta and Twitter.
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