Everyone enjoys a good romantic comedy, especially during the holiday season. Walmart is capitalizing on this trend by launching a shoppable commerce campaign called “Shoppable Commerce”.add to heart”
The 23-part romantic comedy commercial series will feature products from Walmart’s Holiday Wish List and will be available for viewers on TikTok, Roku and YouTube to simultaneously watch and shop from December 2nd to 8th.
almost 60% of Americans This year, I’m thinking about purchasing via social media. — Mintel
“The holidays are a very special season, and we know that giving gifts and curling up to watch your favorite Christmas movie are part of many family traditions. “Is now the right time to launch a unique and unique shoppable series?” William White, chief marketing officer, Walmart US, said in a statement.
“‘Add to Heart’ is a fun and unique way for customers to have fun while shopping for the top brand deals they expect from Walmart. We hope they enjoy it and enjoy the great gifts they order. I hope that,” he added
The series follows New York designer Jessica, who returns home on vacation, loses her luggage, and has to restock it at her local Walmart. Jessica interacts with her more than 330 products that viewers can purchase through an encounter with her old flame Javi.
Using TikTok’s shopping ads and Roku’s “OK to Text” feature, users can shop from home.
according to McKinsey & Company, social commerce is expected to account for 5% of total U.S. e-commerce sales, or $80 billion, by 2025. Social media companies are already jumping on the opportunity. TikTok launches Black Friday program We subsidize up to 50% off for participating merchants.