“Blockchain (not Bitcoin)BTC-USD)” was a central discussion during the emergence of decentralized finance and was the first Web3 app to gain traction beyond closed-circuit cryptocurrencies. This phrase implies that the primary focus should be on the underlying technology rather than the cryptocurrency, which is the first use case for blockchain. However, over the last few years, it has become clear that blockchain is a narrow topic that does not resonate with end users and is only relevant to developers and decentralization enthusiasts. The average user doesn’t even feel the desire to understand blockchain or decentralization.
With the rise of Web3, the blockchain ecosystem has received a second wind of reshaping its narrative and reaching the mainstream. This time, the industry is more focused on solving the pain points of end users (students, families, employees) than traditional Web2 apps. The debate has moved from which blockchain has the highest throughput to the security, reliability, and user experience that blockchain-based apps offer, and how blockchain is poised to serve as the foundational technology for a new era. I am.
With a clear focus, developers have started building Web3 apps on blockchain that address everyday user needs such as security, storage, and identification. Unlike the early blockchain-based apps of a few years ago, one of the key characteristics of next-generation Web3 apps is that they are aimed at user experience above all else. After all, if it’s not simple enough for the average smartphone user, it has no chance of reaching mainstream users beyond the tech world.
Web3 apps for everyday users
By their nature, decentralized infrastructure offers superior privacy compared to centralized solutions. One area that will benefit from this advantage is data storage, and Web3 developers are already starting to take notice.
Digital security solutions provider Serenity Shield recently launched StrongBox, a decentralized app (DApp) that provides secure data storage for all types of digital assets. StrongBox provides storage for both digital files and cryptocurrencies for “individuals, families, and businesses” seeking protection.
Rather than storing data in centralized databases or cloud services, which are prone to data breaches, Serenity Shield’s DApps maintain data decentrally on the blockchain, making it more resistant to tampering. Users can choose up to 1,000 terabytes of storage capacity, and the distributed approach eliminates the need for additional services such as firewalls and backups.
StrongBox stays true to the spirit of Web3 and gives users control over who can access their data. There is also an inheritance feature that allows users to securely transfer their digital assets and files to their designated heirs.
Social media as a gateway to Web3
Another major use case for Web3 technology is SocialFi apps and services. Use existing social networks like X (formerly Twitter) as a base layer and bridge decentralized social platforms like Friend.tech from Web2 to Web3. The “DeSocial” trend works beneficially for Web3, opening the gateway for traditional social media users to jump into his Web3 world.
Users who join these platforms using their existing social media accounts will be given a self-custodial Web3 wallet. Friend.tech and similar apps offer new experiences in a familiar environment and open monetization opportunities to all users, not just influencers with large audiences.
Value provided by blockchain
Blockchain technology as an infrastructure has reached a point where it needs to move away from the conversation it started. Just as the majority of the population doesn’t talk about electricity or question why smartphones work, decentralized apps are also starting to displace discussions about blockchain and decentralization. Apps that provide real-world value to users and are easy to use will have a greater say in the future of Web3.
disclosure