Lux, the startup behind the popular professional photography app Halide, is venturing into video. The team today announced plans to debut Kino, a new app that will allow iPhone users to work with videos in a more professional capacity, arriving in about two months.
The news follows advances in iPhone video capture, allowing Apple to film its own press events using the iPhone 15 Pro Max alongside other professional equipment. Recording artist Oliva Rodrigo also released a music video for her song “Get Him Back!” I am using iPhone15Pro.
Additionally, the Lux team confirms the launch of Log video support, which launched last fall. Lux co-founder Ben Sandofsky says the support inspired his team to build a new app for video, saying “what his RAW is for photographers, it’s for video makers.” .
“Since we announced Halide in 2017, one of the most common questions we’ve heard from users has been, ‘When are we going to add video capture?'” Ben Sandofsky said in the announcement video . The company’s well-received Halide app, which originally took advantage of his iPhone’s RAW photo support, won an Apple Design Award and gained many fans, has now expanded to include video support in Halide. The demand for this is increasing.
“…I’m really excited to announce it today. Not by any means. Halide will never be able to shoot a video,” Sandovsky teases.
Instead, the company is developing a new app called Kino for this purpose. Beyond being able to monetize the functionality as an additional product, the reason for building this as a separate app has to do with the use cases for the two products. Since Halide focuses on the professional photography market and Kino focuses on professional videography, they will probably come with a lot of additional features that could be confusing to include in the Halide app. Masu.
Sandovsky said the team has set a deadline for shipment in February because he is about to become a father. So he explains, “I thought it would be fun to take you on this crazy journey this time.”
This means that rather than developing in secret and then releasing with fanfare, the Lux team takes users behind the scenes of building the app and explains the engineering issues and design considerations that went into developing Kino. Consider.
It’s still unclear what Kino will include or when exactly it will arrive, but given the startup’s track record with iPhone photography, this could be another well-built app.