sex and relationships
Becoming popular costs money.
A new study analyzes three months of data from 240,000 users of Asia’s unidentified leading dating app and finds that its algorithm significantly improves profiles with high so-called “attractiveness scores” Did.
Researchers from Carnegie Mellon University and the University of Washington believe this is a bias toward popularity and good looks that increases user engagement, which in turn helps dating platforms monetize subscriptions and in-app purchases. .
“Dating platforms enable users to connect with other users, but questions remain about the fairness of their recommendation algorithms,” study co-author Soo-Haeng Cho said in a statement. Ta.
Cho’s team built a test model and found that unbiased profile recommendations resulted in significantly lower profits for app companies and fewer matches for users.
The study also showed that new apps may not initially have this bias to gain trust and credibility, but may adopt this bias during growth.
“Our research contributes to research on online matching platforms by studying the fairness and bias of recommendation systems and building new predictive models to estimate users’ decisions,” co-authors said. said Elina H. Huang.
“Although we focused on a specific dating platform, our model and analysis can be applied to other matching platforms as well, allowing the platform to present recommendations to users and users with different characteristics. I am.”
The researchers recommend that app companies be more transparent with users about their algorithms, as it can be mutually beneficial.
“Our findings suggest that online dating platforms can simultaneously increase revenue and users’ chances of finding a dating partner,” explains lead author Musa Eren Celdir.
“These platforms can use our results to understand user behavior and use our models to improve their recommendation systems.”
Either way, dating apps may be falling out of favor, as some singles turn to online platforms like language learning tools Duolingo and Yelp to meet potential partners.
Whichever way you meet your spouse, know that 2024 is expected to be the year of “intergenerational relationships.”
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