HiLYTE announced a new name and brand (formerly known as VarsityLink) and a partnership with 3STEP Sports, the nation’s largest and most influential youth sports club and event management company. These organizations will create digital experiences that will enhance in-person events for both the nation’s two largest field hockey tournaments, the Shooting Stars Thanksgiving Tournament and USA Field Hockey National Hockey Festival, which will be held Nov. 24-26. We are partnering to create. 2023.
HiLYTE is a digital platform dedicated to creating the best digital experiences throughout grassroots sporting events and seasons. Through the platform, which is free to event participants, their families, and loved ones who wish to watch from afar, players, families, and coaches will have access to video highlights of nearly 1,000 tournament games played throughout the Thanksgiving weekend tournament. Masu. , action photos of the teams participating in each tournament, a personalized event feed from the teams you follow, and updates and information on major events. By downloading the HiLYTE app, individuals can receive tournament updates from afar, while those on-site get an enhanced in-person experience.
“There are no limits to the adoption of HiLYTE,” he says. HiLYTE CEO Michael Mozeika. “Our vision is to create a toolkit of career moments and memories, including videos, photos and personal statistics, that athletes can carry with them for years to come, while also creating new sponsorship and monetization possibilities for youth events. HiLYTE is all about having a true end-to-end digital ecosystem that event operators can offer to all their attendees.”
“Many youth sporting events lack a digital ecosystem that ties everything together,” he adds. Garrett Shea, HiLYTE Senior Business Advisor. “This is key in our digital world and through our advanced technology, we are able to use our platform to enhance the entire sports experience and incorporate great media components for events, media companies, etc. , continues to be a strong partner for brands, driving revenue through our platform by offering sponsors products and benefits that go far beyond in-person activations, something that was not possible before. ”
This partnership with 3STEP Sports is a first for HiLYTE, but is particularly significant as it will benefit two of the largest field hockey tournaments in the country. “Through technology, we want to serve all sports, not just the sports with the longest airtime,” adds Shea. “Every sports community deserves the benefit of the best technology to provide the best experience for athletes, parents and coaches, and we are proud to be an organization that advocates for all athletes. I am.”
The Shooting Stars Tournament and USA Field Hockey Tournament, presented by 3STEP Sports, will be held from November 24-26, 2023 in Virginia and Florida, respectively. Download the app and follow us to learn more about the unique tools and benefits HiLYTE brings to these events. Join us for an upcoming tournament and enjoy the full in-person experience, wherever you are.
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