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Diving overview:
- Since we established a public holiday last year, Poshmark is hosting a Used Sunday According to a press release from the company, it was launched on November 26 to encourage users to buy second-hand items during the holiday season. this year, The resale marketplace is promoting a lineup of live shopping events.
- Poshmark partners with ShopGoodwill.com to introduce its e-commerce auction platform Demonstrate how to upcycle and live sell Goodwill’s unique items through a series of 30 luxury shows. Poshmark will donate 10% of the net proceeds from each show to Goodwill.
- To encourage Poshmark sellers to list on-trend products for holiday shoppers, the company is hosting a $50,000 listing challenge. From now until Sunday, five sellers of his girlfriend who list new items on Poshmark will be eligible to win $10,000.
Dive Insight:
Poshmark leverages its live shopping feature and popularity during the peak holiday shopping season to support second-hand gift offers and sellers. According to the release, shoppers spent more than 70 million minutes watching Posh Shows last month.
“When we introduced Secondhand Sunday last year, our goal was not just to create a moment, but to inspire people to think differently about shopping secondhand during the holidays,” Manish Chandra, CEO and founder of Poshmark, said in a statement. “It was about starting a movement that encouraged thinking.” In the past we’ve focused on second-hand gifts, but this year we’re combining the influence of second-hand shopping with the magic and human connection of live shopping to create an all-new Second-hand Sunday experience for our community. ”
On Thursday, Poshmark will host the Posh Show, featuring trends and live shopping experts. The show will feature a retailer’s guide to holiday shopping for second-hand goods, allowing shoppers to bid on auctioned items at low starting prices.All proceeds from the show will be donated to Veritree, A platform that partners with companies that carry out tree-planting activities to fund restoration projects that further contribute to environmental sustainability.
Used Goods Sunday is an all-day live shopping event focused on the platform’s popular gift categories. For every purchase made during his Posh Show on November 26th, Poshmark will donate an additional $1 to his partnership with Veritree.
Poshmark will reference its findings through its Used Goods Sunday shopping event. 2023 Holiday Trend Report. Poshmark’s forecast for the total number of vacations is that he expects it to increase by 10.3% to 12.8%. E-commerce sales for the 2023-2024 holiday season. According to the report, from 2022 to 2023, 56% of shoppers will buy second-hand items as gifts for family and friends.