Due to its versatility and appeal, video content is at the core of most inbound marketing campaigns today. From increasing sales to building brand awareness to educating your audience about your app, you can use video to accomplish most of your marketing goals unlike any other type of media.
The question is, with so many options, how do you know which type of video is best for your app? Where do you start?
Fortunately, video marketing experts have been optimizing content for some time, aligning the types of videos that perform best with different types of videos. and important — The marketing goals you need to launch your app!
So let’s take a closer look at some of these videos and how they can help you get more people to download and try your app.
Increase brand trust and awareness
Brand awareness is all about how you represent your company, your products, and in this case your app, to align with your potential customers’ values ​​and make them trust what you have to offer. The more potential customers like you as a company or team, the more likely they are to be interested in what you have to offer.
Certain types of videos can help you effectively communicate your company’s mission and brand personality and create a lasting impression on your audience, which can help drive more app downloads. Here are some of them:
Corporate culture video.
These videos show your customers the human side of your business and the values ​​you stand for. If potential customers can see your employees enjoying their work, they’re more likely to feel at ease and relate to your work. Give them a behind-the-scenes look and see your values ​​and work ethic in action beyond the core functionality of your app.
example: https://youtu.be/H1lVCXSrl_4
Video about us.
Your About Us video should explain to your audience the origins of your app or business and show what drives your work. These videos provide an opportunity to capture the lives and minds of key team members, share their stories with viewers in a way that feels authentic, and raise the profile of your overall brand.
example: https://youtu.be/dsBXJrN-Gw8
Increase conversions and sales
As you probably already know, video content can effectively reach potential customers across social media platforms, websites, and other mobile apps, making it one of the most effective ways to promote your app and increase sales and Increase your chances of getting downloads. Just incorporating it into your strategy will make a dramatic difference.
However, some types of videos are specifically designed to bring people closer to taking action and generating conversions. Let’s learn about some of them:
commercial.
Commercials are a more traditional form of promoting your app using video, giving viewers a meaningful glimpse of what your app has to offer. The idea behind the commercial (or advertising) is to pique your audience’s interest, draw them in, and make them want to know more about what you have to offer.
Memorable commercials stay in viewers’ minds, and even if they don’t get the app right away, they won’t forget it right away and are more likely to come back when they’re ready.
example: https://youtu.be/-X_2TT43PRs
Explanatory video.
A video that leverages the explainer formula can not only grab your audience’s attention in a matter of seconds, but also effectively and efficiently convey how your app works and what it can do for your audience. It’s also helpful.
Through engaging scripts built around storytelling, relatable characters, and engaging animation, complex information is made interesting and easy to understand for viewers.
With an explainer, you can: show Tell your audience how your app can help solve their specific problem and why your company is the right person for the job.
example: https://youtu.be/6_CPpKF97uw
educate the audience
Share valuable information to help build your app’s profile through educational videos and position your brand and products as an industry reference. This increases your company’s visibility and increases trust in what you offer. Here are some video types that are great for this goal.
How-to video.
These are one of the most popular types of videos on platforms like YouTube and Instagram, and there’s a reason why viewers love them. In fact, searches that start with “how to” are among the most popular queries on Google.
The appeal of how-to videos is that they revolve around clear and informative step-by-step explanations of the process of using the app to solve real-world problems. These tend to be very informative and showcase your expertise, while being simple enough that your audience can follow the instructions without any trouble.
example: https://youtu.be/ovC63II8ofQ
Frequently asked questions video.
You’re probably already familiar with FAQ pages, and you might even have one on your website. — This section plays an important role in communicating with your customers.. But did you know that you can work more effectively with videos?
Similar to our FAQ page, our FAQ videos address recurring questions we get all the time about your app. The difference lies in the fact that videos are easier to understand and can offer more versatility. For example, you can create a series and in each video address questions from a different target group such as prospects, new employees, business partners, vendors, etc.
example: https://youtu.be/5CpawG-tCNk
Work with potential downloaders
People already spend a lot of their free time watching videos online, so you need to stand out from the crowd and direct their attention to: your brand. What’s the best way to achieve this? Deliver exciting content and valuable information through fun videos like:
Video interview and Q&A.
Interviews and Q&As are great options if you want to connect with a selected audience of individuals through discussion about a specific subject. It also helps you capture your audience’s attention by answering their burning questions.
From thought leaders and famous actors to team members, you can sit down with just about anyone your audience might be interested in. Interviews are especially easy to share on social media, where people are more likely to interact with your video in the form of likes and comments.
example: https://youtu.be/tTawj569tyM
in short
Video content offers a lot of potential in improving your app marketing campaigns. We’ve outlined some of the most effective types of videos you can implement to achieve a variety of marketing goals.
It doesn’t matter if you want to increase sales or just increase engagement. There’s a perfect type of video waiting for you to create. We hope this article has given you enough inspiration to start planning your own video content for your business.
Victor Blasco is a digital marketing expert and co-founder and CEO of the Explainer Video company. yum yum video And Yum Yum Digital.