It is said that there are 4.8 billion social media users around the world, representing 59.9% of the world’s population and 92.7% of all Internet users. People who use social media use an average of 6.7 different networks each month and spend an average of 2 hours and 24 minutes on networks per day.
Facebook’s parent company Meta launched Twitter rival Threads in July 2023. Meta, which owns Instagram and Facebook, announced the launch of Threads, describing it as “a new app for sharing text updates and participating in public conversations.” This app gained 100 million users in his 5 days and set a record for the fastest 100 million downloads worldwide. However, by August, it was reported that the number of daily active users had already decreased by 80% since the service launched. The amount of time users spend on apps is also said to be decreasing, with users spending an average of 21 minutes a day on apps in July, but that has fallen to just 3 minutes in November.
Against this backdrop of the rise and fall of smartphone apps, TRG Datacenters said it decided to discover apps that have become less popular this year. To do this, the company uses the “world’s most popular social networks” (based on Statista figures) and uses the 9 most user-populated social networks, including only those available in multiple countries around the world. He said he had adopted one. The company also claimed to have analyzed how many searches for “how to delete (my) Facebook account” were performed per month on average over the past 12 months.
2 apps that users want to delete
Curious which app topped the list? Reportedly, it’s Instagram. “According to our data, Instagram is the social media network that users want to delete the most, with more than 1 million people worldwide searching for ‘how to delete an Instagram account’ every month by 2023. “This is more than 12,500 per 100,000 people worldwide,” the report said. “Despite this, the app still boasts 2 billion users worldwide. But if 1 million people keep asking to delete their accounts every month, the ‘Instagrammable’ bubble will burst and within a year… “The situation may change,” the report adds.
This was followed by Snapchat, which first launched in 2011. Nearly 130,000 people are trying to delete their Snapchat account every month this year. Although this is significantly less than Instagram, he still accounts for the majority of its 750 million users.
Facebook’s parent company Meta launched Twitter rival Threads in July 2023. Meta, which owns Instagram and Facebook, announced the launch of Threads, describing it as “a new app for sharing text updates and participating in public conversations.” This app gained 100 million users in his 5 days and set a record for the fastest 100 million downloads worldwide. However, by August, it was reported that the number of daily active users had already decreased by 80% since the service launched. The amount of time users spend on apps is also said to be decreasing, with users spending an average of 21 minutes a day on apps in July, but that has fallen to just 3 minutes in November.
Against this backdrop of the rise and fall of smartphone apps, TRG Datacenters said it decided to discover apps that have become less popular this year. To do this, the company uses the “world’s most popular social networks” (based on Statista figures) and uses the 9 most user-populated social networks, including only those available in multiple countries around the world. He said he had adopted one. The company also claimed to have analyzed how many searches for “how to delete (my) Facebook account” were performed per month on average over the past 12 months.
2 apps that users want to delete
Curious which app topped the list? Reportedly, it’s Instagram. “According to our data, Instagram is the social media network that users want to delete the most, with more than 1 million people worldwide searching for ‘how to delete an Instagram account’ every month by 2023. “This is more than 12,500 per 100,000 people worldwide,” the report said. “Despite this, the app still boasts 2 billion users worldwide. But if 1 million people keep asking to delete their accounts every month, the ‘Instagrammable’ bubble will burst and within a year… “The situation may change,” the report adds.
This was followed by Snapchat, which first launched in 2011. Nearly 130,000 people are trying to delete their Snapchat account every month this year. Although this is significantly less than Instagram, he still accounts for the majority of its 750 million users.